When we look back to 2005, the music and entertainment industry was a very different world. It was the CD era<\/strong>, when physical formats were the lifeline of artists and listeners. That was the year we laid the foundation of our record label, starting humbly yet passionately with Saraiki telefilms<\/strong>. What began as a small initiative with limited resources soon turned into a creative journey that shaped our identity, “RohiRang Production” a leading Saraiki Films Production Company in Pakistan.<\/p>\n In the beginning, our focus was to promote regional Saraiki culture<\/strong> through telefilms. These productions helped us connect with audiences who wanted to see their language, lifestyle, and traditions represented on screen. Through these films we introduced the legends of Saraiki Comedy and entertainment stars Faiz Ahmad Faizo (Faizo Kukkar Baz) and Akram Nizami (Charsi Dhola), Taj Gul Khan and etc. The response gave us confidence to expand further. Step by step, we moved into the music industry<\/strong>, producing and distributing songs that reached far beyond regional boundaries.<\/p>\n Over the years, the industry transformed, and so did we. From CDs to digital platforms, we continuously adapted to new technologies, ensuring that our artists and content remained accessible to the global audience. Today, we deal broadly in music across multiple genres<\/strong>, while also maintaining a strong catalog of entertainment content<\/strong> that includes telefilms, drama, and video productions.<\/p>\n Our catalog represents not just numbers but years of hard work, collaborations, and creativity. With thousands of tracks and entertainment titles, it has become a valuable archive of culture, art, and music<\/strong>. This catalog also gives us strength to represent artists globally and keep contributing to the industry with fresh projects.<\/p>\n At the heart of our journey is our CEO, Sheikh Ehsan<\/strong>, whose vision and leadership have guided us through every phase of change. His dedication to supporting artists and investing in creative content has been the driving force behind our success.<\/p>\n From the CD shelves of 2005 to today\u2019s streaming platforms, our journey reflects resilience, adaptability, and passion. We are proud of our roots in Saraiki telefilms<\/strong>, and equally proud of our growth into a recognized name in Saraiki & Punjabi music and entertainment<\/strong>. The story is still unfolding, and the best is yet to come.<\/p>\n","protected":false},"excerpt":{"rendered":" Our Journey as a Record Label When we look back to 2005, the music and entertainment industry was a very different world. It was the CD era, when physical formats were the lifeline of artists and listeners. That was the year we laid the foundation of our record label, starting humbly yet passionately with Saraiki […]<\/p>\n","protected":false},"author":1,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[6],"tags":[17,14,12,16,13,15],"class_list":["post-99","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services","tag-music-distribution-pakistan","tag-regional-record-label-pakistan","tag-rohi-rang-production","tag-rohirang","tag-saraiki-music-label","tag-sheikh-ehsan"],"_links":{"self":[{"href":"https:\/\/rohirang.com\/index.php?rest_route=\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rohirang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rohirang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rohirang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rohirang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99"}],"version-history":[{"count":10,"href":"https:\/\/rohirang.com\/index.php?rest_route=\/wp\/v2\/posts\/99\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/rohirang.com\/index.php?rest_route=\/wp\/v2\/posts\/99\/revisions\/155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rohirang.com\/index.php?rest_route=\/wp\/v2\/media\/142"}],"wp:attachment":[{"href":"https:\/\/rohirang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rohirang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rohirang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}From Saraiki Telefilms to Music Production<\/h3>\n
Expanding Horizons in Entertainment<\/h3>\n
Building a Strong Catalog<\/h3>\n
Leadership and Vision<\/h3>\n
Looking Ahead<\/h3>\n